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Conversational AI Strategy

Conversational AI Strategy

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Conversational AI Strategy

Shape a successful Conversational AI strategy with us

Starting conversational projects can be challenging. Imagine your conversational interface as the leading representative of your brand or product: How do they speak, how do they sound?

Maybe you have a chatbot but want to add voice: is that even technically possible? Do you need Voice or Conversational Branding? Which is right, and what’s the difference?

We're here to help.

Agnostic approach

Whether it’s a second opinion on a synthetic voice or support with linguistic know-how, we have years of Conversational User Interface expertise with international brands.

Our agnostic approach to platforms means we focus on user-centered solutions, not technology.

Valuable investments

We help you identify and validate potential use cases to make the investment valuable, user-centric, and sustainable. And with the right strategy, Conversational AI can contribute to your company’s digitalization and optimize your business.

What’s your vision for Conversational AI?

Every use of Conversational AI needs a vision. We build digital assistants with charisma that engage in meaningful and intuitive conversations.

At, we’re visionaries. We base our design on the belief that we avoid bias and ensure data security to shape a responsible use of Conversational AI.

What are your conversations about?

We’re curious about your vision and happy to shape the future with you.

We’ll consult with you in choosing the topics, products, or services you want the interface to have conversations about.

From 24-7 support for employees with a digital assistant that shares knowledge and knows all the answers to their questions to providing customers with the most direct and intuitive way of interacting with your brand, we help you identify the most valuable content, organize your data, and ‘voicify’ your products and services. – Conversational AI – Woman in a hammok speaking with her phone voice assistant

Where is your need for Conversational AI?

Not every use case is a voice use case.

Conversational AI is a paradigm shift — from ‘I need to understand the interface’ to ‘the interface understands me.’ Acting directly and intuitively to requests.

So your customer’s needs, interests, and pain points come first. Whether it’s a voice user interface, a chatbot, or an IVR system: identifying user needs is always the starting point for a good Conversational AI strategy.

Driving the paradigm shift: from ˈI need to understand the interfaceˈ to to the ˈinterface understands meˈ

Who are your users?

At, we don’t just sell conversations; we identify needs and then make them meaningful.

Everyone strives for a good understanding of their customers. 

But a successful Conversational AI strategy needs a different perspective. We base the conversational interaction on understanding who is engaging in conversations and how. It's about the way they verbally express their needs and requests.

At, we're experts in finding the right user groups and profiling user interest and language, so they feel listened to and understood.

A few things to think about:

The right decisions can save money

Decisions range from choosing the right technical components, providers, and platforms to involving relevant decision-makers in your conversational branding and effective voice design and development collaboration.

We know that we need to be ahead of time to create future-proof conversational user interfaces in our voice projects. Often, low-priced or short-term approaches can be the more inflexible and expensive ones in the long run.

Voice needs new skill sets

Conversational UX Design, Voice Development, and Linguistics-Based Conversational Design professions demand skillsets that are new to the DACH market.

Our team’s size means rare specialisms: linguists, computational linguists, phonologists, Voice User Interface Architects, AI Experience Architects, Sound Architects, and conversational enthusiasts.

We see our collaborative design as crucial for successful and responsible Conversational AI. We believe in the power of language and conversation and take our knowledge as a responsibility to shape the future of Conversational AI.

Our team brings years of experience in various fields of expertise in different industries – building up these skills in-house would take time, effort, and significant investment.

Working with experts

With Alexa or Google Assistant, you can quickly build voice applications well-integrated into those platforms and follow their blueprints. But that’s just the beginning. Would you build a house without an architect? User research, voice architecture, voice data analysis for maintenance and optimization, and a consistent design are essential for successful voice projects.

Working with experts will lower the drop-off rates, enhance the user experience, and let users engage in natural conversations regularly.

Why you should work with "the VUIs"

‘The VUIs’, that’s us. It’s how we refer to each other in our agile, hierarchically flat, and diverse company. We create conversation design and conversational design. We love to talk and bring empathy and experience into conversational AI projects.

We provide a tool set of skills most companies don’t have or even never heard of. We try to convince our customers of an unthinkable vision. Then our team thrives on finding the perfect solution for our customers and, in the end, also their customers.
Markus Maurer, Coach for digital transformation & communication

Read our blog article

Why every business needs to grow their ROI with a voice strategy in 2021

  • #Voice Branding
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