Swisscom Voice Assistant
Swisscom's Voice Assistant is revolutionizing the telco industry for Swiss customers.
Conversation Design
What is Conversation Design?
Why Conversation Design?
Meaning and guidance
Conversational user interfaces need professional conversation design and linguistic training to distinguish meaning and provide guidance in understanding the complexity of human conversation.
Voice UX Design tries to bridge the gap between two very different conversational partners, human, and machine, and let them understand each other.
More than textual output
Conversation design is more than textual output for conversational interfaces – it handles complex human-machine interaction and simplifies it with good voice UX. This design process needs experts.
We bring Charisma to Conversation Design
At VUI.agency, we are fascinated by language and the art of human conversation: these interests are the basis and methodology for our conversation design. To have a conversation, you need to understand your conversational partner.
The conversation is not only about verbal interaction; it involves listening, silence, and non-verbal signals (like visual feedback and gestures) or sounds to indicate acknowledgment or disagreement.
It’s also about the right level of politeness and explicitness, the right tone of voice, and even word choice – especially when it comes to virtual assistants and automated conversations.
We strive for charismatic Conversational AI and premium Voice UX in all our projects.
How we approach premium conversation design
Conversation Design or Conversational AI Design are still very new fields of expertise. To us, it is ‘the art of designing conversations by having conversations’. That’s what we do. At VUI.agency we like to cover the core areas of conversation design to achieve the best Voice UX possible.
Persona Design
One of the main pillars of conversation design is persona design. Since we deal with conversations, 'persona design' here refers to two different kinds of persona design. On the one hand, the voice persona design helps profile user groups and their language, so they are understood on multiple levels.
And on the other hand, the assistant persona design aims at charismatic conversational AI, or virtual assistants that perfectly represent your brand and engage in conversation with users successfully.
Flow Design
Prompt Design
With the right choice of machine response, users are encouraged to speak naturally – and thus provide valuable training data for the future. It allows them to communicate naturally and interact intuitively with the voice assistant.
We like to design the right prompt for every occasion and conversational context. Our prompt design follows your Conversational Branding and your Conversational AI Strategy and expresses the charisma of your assistant persona.
Utterance Design
In a team full of linguists, utterance design is more than providing training data.
We train different rule-based or machine learning (ML) systems with input conveying language diversity and understanding users. We envision a Conversational AI that avoids bias and brings both accessibility and inclusivity.
Sound Design
Sound design often covers a range of non-verbal signals in comparison to human conversation. It enhances the voice UX and crucially contributes to intuitive conversations. Sound design can express when something goes wrong.
You can replace speech and shorten the interaction to trigger an emotion. It can let a user hear what they cannot see. We think voice UX and sound UX naturally belong together when it comes to charismatic Conversational AI.
Visual Design
But enough of all the Design Thinking.
Let’s have a conversation about the design you need.